Head Coach Craig says: "You don't need another coach. You need a catalyst."
You've built something strong. Your leadership has gotten you this far, and your organisation shows real promise. But you know there's more — untapped potential waiting to be unleashed. Now it's time to go further — with clarity, energy, and momentum that transforms not just your results, but how you think about what's possible.
Strategic coaching for leaders who want to scale what's working — and change what's not. You've tried the conventional wisdom. You've read the books, attended the seminars, maybe even worked with other coaches. But when conventional approaches fall short, when incremental improvements aren't enough, my catalytic coaching creates the breakthrough you need.
This isn't about adding more to your already full plate. It's about cutting through the noise to focus on what truly moves the needle. Together, we'll identify the leverage points in your leadership and organisation — those critical few decisions and actions that create exponential results rather than linear progress.
My approach is designed for leaders who are ready to challenge their assumptions, question their limitations, and step boldly into the next level of their impact. Because the world needs leaders who don't just manage the status quo, but who have the courage and clarity to shape the future.
THE WHY: Because Leading Isn't Just About Now
You’re not just here for quarterly results. You’re leading with legacy in mind — shaping a culture, building systems, and developing people in ways that last.
The most effective leaders know their influence goes beyond immediate metrics. They build teams that think independently, cultures that hold themselves to high standards, and structures that don’t rely on constant oversight.
When you lead this way, your decisions carry more weight. You’re not just reacting to today’s problems — you’re investing in tomorrow’s resilience. You’re not just managing performance — you’re multiplying leadership.
That’s why this work isn’t about quick fixes or surface-level improvements. It’s about building your capacity to think long-term, to embed clarity into your systems, and to create the kind of momentum that doesn’t fade when you step out of the room.
True leadership impact is measured not just by what you achieve — but by what you leave behind. And that’s exactly what we build together.
Consider:
- What would change if you were the clearest version of yourself every day?
- What if your whole team led with strength, not guesswork?
- What kind of leaders would emerge if your team knew exactly how to leverage their unique strengths?
ABOUT CRAIG
Craig Parkinson
Strategic Coach. Thinking Partner. Legacy-Driven.
I'm a Gallup-Certified CliftonStrengths Coach and education consultant with over a decade of experience helping leaders find clarity, navigate change, and scale their impact — from Doncaster to Dubai, Bucharest to Mexico City. My journey began in education, where I discovered the transformative power of strengths-based leadership while working directly with school leaders facing complex challenges.
Over the years, I've had the privilege of working with schools, Multi-Academy Trusts, and leadership teams across the UK and internationally, helping them create deep alignment between who people are and how they lead. My client base spans from emerging leaders taking their first steps into senior roles to seasoned executives running multi-million pound organisations. Whether you're shaping a multi-academy strategy, leading a high-stakes team, or reigniting your own confidence, I help you lead from your strengths — with purpose, energy, and clarity.
What sets my approach apart is the fusion of proven methodologies with real-world application. I don't believe in cookie-cutter solutions or one-size-fits-all frameworks. Instead, I work with you to understand your unique context, challenges, and aspirations, then craft a coaching experience that's tailored to your specific needs. This might involve intensive one-on-one sessions, team development workshops, or strategic advisory work that helps you navigate critical decisions with confidence.
My work is built on the principle that sustainable change happens when leaders understand and leverage their natural patterns of thinking, feeling, and behaving. Through CliftonStrengths assessments and my Triple A Model (Articulation → Action → Awareness), I help leaders move beyond surface-level improvements to create lasting transformation in how they show up, make decisions, and influence others.
Strengths-led
Lead from your natural strengths instead of trying to be someone you’re not. This reduces burnout, boosts engagement, and helps you focus your energy where it makes the greatest impact — creating authentic leadership others want to follow.
Results-driven
Focused on outcomes that transform how you lead and how your team performs. Coaching includes clear success metrics and accountability, leading to real gains in team dynamics, decision-making, and performance — not just talk without results.
Values-anchored
Aligning your leadership with your core values builds trust, strengthens decisions, and helps you lead with integrity. When your values guide you, confidence grows and your culture reflects what matters most.
LET'S TALK: Ready to explore what's possible?
Whether you're exploring a team session, a keynote, or The Impact Accelerator, let’s start with a conversation. Every great partnership begins with understanding — your context, your challenges, and your goals.
In our discovery call, we’ll explore what you need, what I offer, and whether there’s a strong fit. This isn’t a sales pitch — it’s a strategic conversation to bring clarity, whether we work together or not.
I’m transparent about how I work, what you can expect, and the investment involved. You’ll leave with useful insights, even if we go no further.
My coaching isn’t for everyone. I work best with leaders who want meaningful change — not just surface-level fixes. If you want a thinking partner who will challenge and support you, we’ll likely work well together.
I coach leaders in the UK and internationally, both in-person and online. Whether your team is five or five hundred, strengths-based leadership scales.
Prefer email? Reach me at [email protected]. Share your role, key challenges, and what success looks like — and I’ll tailor our conversation to what matters most to you.
What to expect:
- 30-minute no-obligation conversation
- Clear overview of coaching options
- Immediate insights you can apply
- Transparent discussion of investment
- Honest assessment of fit and next steps
- Follow-up resources tailored to your needs